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Breast Reconstruction Awareness Day Set for Oct. 18

BRA Day events raise awareness for breast reconstruction

Pink ribbon breast cancer awareness Many women who have undergone a mastectomy or lumpectomy are unaware of their reconstruction options. Breast Reconstruction Awareness Day is a campaign designed to put an end to the unknown by promoting public education, patient care and research. The sixth annual Breast Reconstruction Awareness Day this year takes place October 18, a special day that includes media events, question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns, community events and more.

Breast Reconstruction Awareness (BRA) Day is a collaborative effort between the American Society of Plastic Surgeons (ASPS), The Plastic Surgery Foundation (The PSF), plastic surgeons specializing in breast surgery, nurse navigators, corporate partners, breast cancer support groups and organizations. BRA Day events are coordinated by these organizations and breast cancer patients, along with their families and friends.

The Diamond Sponsor of this year’s BRA Day is Mentor, a leading supplier of medical products for the global aesthetic medicine market. The company has made breast implant devices for more than 30 years.

“Breast reconstruction patient education is incredibly important and continues to be an area where focus and attention is needed from industry and providers alike,” said a spokesperson for Mentor Worldwide, this year’s BRA Day diamond sponsor and a leading supplier of breast implants. “We are thrilled to join the Breast Reconstruction Awareness Campaign to continue empowering women to make informed breast reconstruction decisions following a mastectomy or lumpectomy.”

Public education is the key

Not all women are offered information about breast reconstruction at the time of diagnosis. In fact, the two main reasons women do not undergo breast reconstruction is that they are not referred to breast reconstructive surgeons and are not informed of their reconstructive options.

Breast reconstruction is part of a comprehensive approach and treatment for breast cancer patients. Studies show that women who undergo breast reconstruction experience significant improvements in their well-being.

A comprehensive team approach provides a cohesive method to breast cancer treatment. Integral to this cohesiveness are the frequent breast tumor board meetings that occur to discuss each individual patient and their individualized treatment. Members of this group are breast surgeons, plastic pathologists, reconstructive surgeons, oncologists, radiation oncologists, radiologists, geneticists, nurses, patient care coordinators and more. This team approach ensures that key decisions regarding each patient’s treatment are discussed and agreed upon by all team members.

For more information on breast reconstruction, visit Become educated and help educate others about the availability of breast reconstruction and why all women deserve a team approach to breast cancer treatment.

Source: American Society of Plastic Surgeons (ASPS)

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