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Breast Reconstruction Awareness Day Set for Oct. 18

Close the loop on breast cancer

Breast Reconstruction Awareness Campaign

Research has shown that not all women are made aware of their options for breast reconstruction at the time of their breast cancer diagnosis. To promote awareness of breast reconstruction options, the 6th annual Breast Reconstruction Awareness Day, or “BRA Day,” is set for Wednesday, Oct. 18, 2017, with the aim of closing the loop on breast cancer.

BRA Day, held each year in October, emphasizes a team approach to breast cancer care. This multidisciplinary team, including gynecologists, radiologists and plastic surgeons, works together from the onset of a woman’s breast cancer diagnosis to develop and implement a personalized treatment plan.

Team approach improves patient outcomes

According to the American Society of Plastic Surgeons and the Plastic Surgery Foundation, 89% of women want to see the results of breast reconstruction before undergoing cancer treatment, but only 23% know the wide range of breast reconstruction options that are available.

When implemented at the time of diagnosis through treatment and recovery,  the team approach advocated by the Breast Reconstruction Awareness Day (BRA Day) initiative can result in significantly improved patient outcomes and quality of life.

Source: American Society of Plastic Surgeons

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