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Cosmetic Surgery Popularity Rises Among Men

Facelift, ear surgery, liposuction saw biggest increases in 2010

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Cosmetic surgery isn’t just popular with women anymore. While their fairer counterparts still account for most cosmetic surgery procedures, a growing number of men are turning to plastic surgery to look younger.

New data from the American Society of Plastic Surgeons finds that men underwent a total of 1.1 million cosmetic procedures in 2010. Facelifts, liposuction and other surgical procedures showed the biggest gains over the previous year.

More men consider plastic surgery

As men age, many begin to notice the effects on the face and body and want to make a few changes. They may feel that improving their appearance would increase their career possibilities or have a positive effect on their relationships with others. As the perceived stigma of plastic surgery has faded, more men are encouraged to consider plastic surgery as an investment in their lives.

“We live in a youthful culture and everyone wants to look younger,” said Dr. William Hedden. “Men today are becoming more aware of the possibilities of plastic surgery to address their areas of concern. Not only has the idea of having cosmetic surgery become more acceptable to men, they are also more aware of the advancements in safer and less invasive techniques.”

According to the ASPS, more than 18.4 plastic surgery procedures were performed on both sexes in 2010, which was a 5% jump over 2009. More than 13 million of these were cosmetic surgery procedures.

Top male cosmetic procedures

The top cosmetic surgical procedures for men in 2010 were nose surgery (rhinoplasty), eyelid surgery, liposuction, male breast reduction and hair transplants.

Heading the list of top cosmetic minimally-invasive procedures for men was botulinum toxin type A (BOTOX Cosmetic, Dysport), with laser hair removal, microdermabrasion, chemical peels and dermal fillers rounding out the top five.

The number of men having facelifts rose 14% in 2010 from the previous year – the biggest increase of any procedure – followed by ear surgery (11% increase), dermal fillers (10%), Botox/Dysport (9%), liposuction (7%) and male breast reduction (6%).

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